Graphic design

Zlatno Zrno Zita

PIK, RIjeka
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The commissioner is a food producing company from city of Rijeka, Croatia, with more than a hundred years of tradition.

The main part of the work was creation of a visual code that communicated domestic, traditional and healthy product made with modern technology to a modern customer, a city dweller. Dark red and bright yellow colours create warm, earthly touch, while strong typography and slogan emphasise long tradition and modern technology. The brief requested minimal packaging possible.

This branding and packaging is still in use.

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