Graphic design

Skradin Visual Identity

Tourist board of the town of Skradin
click the thumbnail below to open the gallery

Croatian small towns have distinctive local customs to perform, sites of interest to show, and historical stories to tell. I believe they should all have distinctive visual identities so a visitor can easily recognise their personalities, remember their sites and tell their stories.

The Skradin logo is created by converting letters of its name into illustrations of specific customs, architecture, and stories. Further illustrations are used as a depiction of a parallel world of historical stories, natural sites, cultural happenings, sports, gastronomy, and as such they are iconic.

Combination of illustration and photography in tourist presentation materials makes them more personal which is one of key concepts for Skradin. With the slogan “Take your place as the most important part of perfection. Welcome to Skradin!” a visitor is placed into the center of this town’s beautiful magical world.

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